Many organisations deploy screens to address short-term visibility gaps. In early stages, the focus is commonly on installation. With continued operation, management practices become more important. Ongoing control and discipline outweigh initial excitement. Using digital signage safely and sustainably requires more than hardware choices. It is signage that works quietly https://andrewbusinessreflections.dailyblogzz.com/40132569/observations-on-business-uptake-of-digital-signage