The task was started off by Danish innovation company EcoXpac in 2010, Together with the Carlsberg Group becoming a member of in 2015 to initiate the “The eco-friendly fibre bottle”, a project in which Carlsberg and EcoXpac ended up collaborating on a primary paper bottle prototype determined by recycled fibres. https://innovativegabletoppackaging.blogspot.com/2025/02/the-role-of-gable-top-cartons-in.html