Getting Started in Marketing – An Introduction

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Marketing – a key component of successful businesses?

People can be forgiven for thinking that Marketing is advertising and selling your product.

However, it is so much more.  The dictionary definition is:The Kiwi Social - Getting Started in Marketing - An Introduction - Focus On Social Academy EveningsBut Wikipedia gives a much more rounded explanation.The Kiwi Social - Getting Started in Marketing - An Introduction - Focus On Social Academy Evenings

To put it simply, failing to market effectively will have a negative impact on your business                                         The Kiwi Social - Getting Started in Marketing - An Introduction - Focus On Social Academy EveningsSo as business owners we understand that Marketing is not something you do when you have time.  It must be a fundamental part of our business plan.

This series of articles are aimed at getting you started on your marketing and helping you develop a strong and effective marketing plan that can form the basis of how you promote your business.

In a series of 6 articles, we will give you the tools to develop your own brand and marketing style.  We will cover:

  • The basics of marketing
  • The important of branding and style
  • Knowing your customer
  • Courting your customer
  • Planning for the future
  • Evaluating the effectiveness of your marketing.

Watch out for the first part of “Getting Started in Marketing” next week when we will be covering…

The Basics of Marketing

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